Websites & web apps, built to rank and scale.
Custom-designed, never templated. Engineered to be found on Google from day one — and yours to own outright, with no launch held to ransom.
Start a ProjectA website is the first version of your idea.
For a lot of founders, the website or web app is the product — the place customers sign up, buy, book, and come back. So we don’t treat it as a brochure. We design and build it like software: fast, accessible, measurable, and ready to grow into whatever comes next.
No off-the-shelf templates, and no developer holding your launch hostage at the end. We build it properly, hand you the keys, and stay around to help it grow.
What every build includes:
- Custom design, not a template -- made for your idea, not someone else’s
- SEO engineered in from day one -- structured to rank, not bolted on later
- Fast & accessible -- Core Web Vitals and real-world performance in mind
- Mobile-first -- flawless on every screen size
- Room to scale -- user accounts, dashboards and web apps when you need them
- Analytics & insight -- know exactly what’s working
- Full ownership -- the code and the site are yours, full stop
Who We Build For
Founders launching something new, businesses outgrowing a DIY site, and teams who need a real web product rather than a pretty page. If you’ve got an idea and need it built properly, we’d love to hear it — wherever in the UK (or beyond) you are.
How It Works
Three simple steps. No fuss, no delays.
Discovery
We learn your idea, your users and what success looks like. This shapes everything we design and build.
Design & Build
We design the experience, then build it in focused sprints — with you reviewing progress the whole way.
Launch & Scale
We ship it live, hand you full ownership, and keep it growing — ranking and scaling as you do.
Ways to Work With Us
Every project is scoped on its own merits. These are starting points — we’ll find the right fit on a call.
Launch
Get your idea live
- Discovery & product workshop
- Custom website or landing build
- Designed, not templated
- Built to rank from day one
- Fast, mobile-first & accessible
- Yours to own outright
- Handover & go-live support
Get online, properly.
Start HereScale
Build a real product
- Everything in Launch, plus:
- Web apps & user accounts
- iOS & Android development
- Custom AI & automation features
- Built in sprints, you in the loop
- Engineered to scale with you
- Ongoing growth & support
From idea to App Store.
Book a CallBespoke
Your full technical team
- Everything in Scale, plus:
- Dedicated product & dev team
- Scrum-led delivery & roadmap
- Complex, multi-platform systems
- Integrations & data pipelines
- Long-term technical partner
- We become your engineering arm
For the ambitious ones.
Start a ConversationFrequently Asked Questions
Our Launch builds start from £500 for a custom, owned website. Web apps and more complex products are scoped individually under Scale or Bespoke. We’ll give you an honest quote on a free first call — no idea is too crazy to price.
Completely. The code and the site are yours from day one — no launch held to ransom, no hostage code. If you ever want to take it elsewhere, you can.
SEO and performance are engineered in from the first line, not bolted on at the end — clean structure, fast load times, and strong Core Web Vitals. For an ongoing push, our SEO & Growth service goes further.
Yes — that’s the point of building it like software. We can start with a site and add user accounts, dashboards, and app features as you scale, on architecture that won’t need ripping out.
We’re based in West Hampstead, London and happy to meet in person — but most of our work happens online, so we build for founders across the UK and beyond.
A UK team of Computer Science graduates, led by founder Luke Ashton, who spent years as a Scrum Leader running developer teams. Not outsourced to the lowest-cost centre and hoped for the best.